The logo design for the Hakuba Valley app draws inspiration from the majestic mountains, emphasizing precision and clarity with clean, angular lines. The colour palette and typography were carefully selected to reflect the natural beauty and dynamic environment of Hakuba Valley, ensuring a modern and appealing visual identity.
To ensure a seamless user experience, we incorporated several key features:
Our initial research focused on understanding the target audience—outdoor enthusiasts, adventure sports fans, and nature lovers. We conducted user interviews and competitive analysis to identify essential features and potential challenges.
Using Adobe XD for interactive prototypes and React Native for development, we designed the app with user-centric features such as tab bar navigation, pull-to-refresh for real-time updates, and interactive maps. Usability testing and beta testing were integral to refining the app’s functionality and ensuring it met user needs.
The development process included creating a consistent user interface with Material-UI and React Native Paper, adhering to industry standards for both iOS and Android platforms. We also integrated safety features like an SOS function and real-time avalanche conditions to enhance user safety.
A consistent branding across digital platforms enhances the destination’s recognition.
The app’s cohesive design improves the overall visitor experience, making navigation and planning seamless.
Targeted features appeal to a wide demographic, attracting both adventure seekers and nature lovers.
Highlighting activities throughout the year encourages visits beyond the peak winter season.
The Hakuba Valley app redefines the visitor experience by combining innovative design with practical functionality. This project exemplifies By Chantal’s commitment to delivering tailored, sustainable design solutions that empower clients and enhance their brand presence.