Phantom Beard Co. targets discerning men aged 25-45 who invest in personal grooming and appreciate quality products. The brand’s mission, "Defy Expectations," guided our design process, inspiring us to create packaging that stands out on the shelf and appeals to the brand’s target audience.
We explored various packaging styles and elements to capture the essence of Phantom Beard Co. Our focus was on minimalistic, clean designs that convey sophistication and quality. We incorporated sensory elements like lamination and spot varnish to enhance the luxurious feel of the packaging.
The primary logo for Phantom Beard Co. features bold typography and sleek lines, reflecting the brand’s modern and masculine appeal. The logo is designed to be easily recognizable and versatile across various applications.
We selected a colour palette that includes deep, rich hues like Burnt Amber, Smoky Sky, and Roasted Cinnamon, accented with Coal Black. These colours evoke a sense of luxury and professionalism, aligning perfectly with the brand’s identity.
Incorporating clean lines and flat graphics, the design includes a pattern made up of different styles of beards. These elements add a unique touch to the packaging, making it instantly recognizable and memorable.
Our final design choice was a tuck box, providing a sleek and sophisticated packaging solution. This packaging style offers durability and protection, ensuring the product arrives in perfect condition.
We used Solid Bleached Sulfate (SBS C1S) for its durability and high-quality printing capabilities. The packaging features matte lamination and spot UV varnish, giving it a tactile and luxurious feel. The choice of pigment ink ensures long-lasting print quality, resistant to scratches, water, and UV rays.
The cohesive design ensures that Phantom Beard Co.'s visual identity is consistently applied across all packaging elements. This consistency builds strong brand recognition and trust by making the product instantly recognizable, whether it's on a store shelf or in a customer's hand.
Our thoughtfully crafted packaging attracts a diverse audience that values high-quality, artisanal grooming products. The sophisticated and modern design elements on the packaging resonate with the target demographic, drawing them in effortlessly and encouraging them to choose Phantom Beard Co. over competitors.
The distinctive and cohesive packaging design helps Phantom Beard Co. stand out, ensuring that they are not only noticed but remembered. This fosters customer loyalty and encourages repeat business, as consumers associate the unique design with the quality and reliability of the product.
A well-crafted packaging design enhances Phantom Beard Co.'s image, making it appear professional and trustworthy. This is essential for a brand dedicated to high-quality products and customer satisfaction, reinforcing the perception of excellence and reliability.
With multiple logo versions and a comprehensive set of brand elements, Phantom Beard Co. can maintain a cohesive brand identity across various packaging types and sizes. This adaptability ensures the brand looks stunning in any context, whether on the primary product packaging, secondary packaging, or promotional materials.
Our conceptual work with Phantom Beard Co. showcases how thoughtful packaging design can elevate a brand and connect with its audience. At By Chantal, we're passionate about empowering brands with identities that tell their unique stories and resonate deeply with their audiences. This project is a testament to our commitment to creativity and excellence, turning even the simplest ideas into captivating visual narratives.