The design concept revolved around creating a lush and untamed jungle atmosphere. The key elements included:
A mix of vibrant greens and blues to reflect the dense foliage and open skies of the jungle. Bright accents of yellow and orange were used to highlight the wildlife, particularly the parrots.
Hand-drawn illustrations were digitally refined using Adobe Illustrator. Key jungle inhabitants like macaws and a jaguar were included to evoke a sense of exotic adventure.
Bold and playful fonts were chosen to complement the wild theme. Gradients were applied to the text to enhance the vibrant look.
The final billboard effectively captured the wild and lush nature of the jungle, aligning with the exhibition's theme. The use of vibrant colours and dynamic illustrations attracted attention and created excitement around the exhibition.
The billboard was designed to appeal to all ages, making it engaging for both children and adults. The cohesive design elements and strategic use of colour and illustration ensured that the billboard stood out in the urban environment, drawing in a diverse audience.
This project showcases the power of thoughtful and strategic design in creating compelling visual narratives. By blending vibrant illustrations with engaging typography, the "Welcome to the Jungle" billboard not only promoted the exhibition but also created an immersive experience for the audience, aligning perfectly with the mission of By Chantal to empower brands through captivating and authentic design solutions.