A contemporary, geometric interpretation of Hakuba Valley’s majestic mountains, emphasizing precision and clarity with clean, angular lines.
Inspired by the valley’s natural splendour, the palette includes:
Corbel - a sans-serif font chosen for its modern, clean lines that enhance readability across various mediums.
A striking logo and consistent branding make Hakuba Valley more recognizable to potential visitors worldwide, setting it apart as a premier travel destination.
Cohesive branding across signage, brochures, and digital platforms significantly enhances the overall visitor experience, making it easier for tourists to navigate the valley and discover its attractions.
Targeted branding elements appeal to various demographic groups, attracting a wider range of visitors from adventure seekers to nature lovers.
Highlighting the diverse activities available throughout the year encourages visits beyond the peak winter season, promoting Hakuba Valley as a year-round destination.
The Hakuba Valley rebrand beautifully aligns the destination’s visual identity with its natural beauty and adventurous spirit. Designed to attract a diverse audience, the new branding enhances the visitor experience and establishes Hakuba Valley as a premier year-round destination.