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Donut House the brand story

Donut House is a dreamy gourmet donut brand that brings joy through artistic, homestyle treats. They needed a brand identity as sweet as their creations - one that would make customers feel warm, welcome, and ready to indulge.
Close-up of colourful donuts with sprinkles and the Donut House logo overlay.

the creative journey

Six colourful donut icons with sprinkles in various colors, including pink, yellow, and brown.

Brand Magic

We whipped up a complete brand identity that's as delightful as fresh-baked donuts:

Primary Logo

A playful design featuring a cozy house motif and donut illustrations that make customers feel right at home. It's like a warm hug in logo form!

Secondary Logo

A versatile version that fits perfectly on business cards and packaging - because great design should be as flexible as it is beautiful.

Colour Palette

A sprinkle of joy with warm Sepia, sweet Mellow Apricot, cheerful Jonquil, dreamy Pearl Aqua, and playful pinks. These colors make the brand as irresistible as their treats!

Graphic Elements

Custom sprinkle patterns and donut illustrations add that extra dash of personality, making the brand instantly recognisable.

Multiple variations of the Donut House logo featuring playful fonts and donut illustrations.
Donut House branding materials, including a sign, business cards, and menus with a teal and pink theme.

the sweet results

Brand Consistency That Delights

A complete brand guide ensures Donut House looks amazing everywhere - from packaging to social media.

Customer Connection

The playful, inviting design speaks directly to gourmet donut lovers who appreciate artisanal treats made with love.

Stand-Out Factor

In a world of ordinary donut shops, this brand identity helps Donut House shine like a glazed masterpiece.

Professional Polish

A polished brand identity that elevates their gourmet treats and builds instant credibility.

Flexible Design Magic

Multiple logo versions and brand elements ensure the brand looks delicious everywhere - from Instagram to packaging.

Donut House packaging set with teal and pink designs, including cups and boxes with sprinkles.

This concept project showcases how creative design can transform a simple idea into a brand that captures hearts (and taste buds)!