Hey there, gorgeous boss babe! Ready to level up your brand’s visual game without breaking the bank? You’re in the right place! As a fellow female entrepreneur, I know how crucial it is to have scroll-stopping images that truly reflect your brand’s personality. But let’s face it, professional photoshoots can be pricey. That’s why I’m spilling the tea on my top DIY brand photography tips that’ll have you looking like a million bucks (without spending it)!
First things first, let’s talk lighting. Natural light is your BFF when it comes to DIY brand photography. Find a spot near a large window and shoot during the golden hours (just after sunrise or before sunset) for that dreamy, flattering glow. No good windows? No worries! Invest in a simple ring light – it’s a game-changer for those tricky indoor shots.
Your background sets the stage for your brand story. Keep it simple and on-brand. A clean white wall, a textured backdrop, or even a curated corner of your home office can work wonders. Pro tip: Create a DIY backdrop by hanging a large piece of fabric or wallpaper. Instant studio vibes!
Bring your brand to life with carefully chosen props. Think about items that represent your business and personality. Are you a wellness coach? Include some crystals, a yoga mat, or a green smoothie. Tech startup founder? Your laptop, some sleek gadgets, and a quirky coffee mug could be perfect. The key is to keep it authentic and aligned with your brand values.
Not everyone feels comfortable in front of the camera, and that’s okay! Mix it up with a variety of shots – some facing the camera, others where you’re “in action” or looking away. And don’t forget those detail shots of your hands working or your products in use. These can be just as powerful as a full-face portrait.
A little post-production magic can take your photos from good to great. Use apps like VSCO or Lightroom Mobile to adjust brightness, contrast, and add a consistent filter to all your images. This creates a cohesive look across your brand photos. Just remember, less is more – we want you to look like your fabulous self, not a plastic version of you.
Now it’s your turn to shine, lovely! Here’s your action plan:
Remember, your brand photos are a reflection of you and your business. They should make you feel confident, empowered, and excited to share your message with the world. So have fun with it!
Ready to take your brand to the next level? I’d love to see your DIY brand photos! Share them on Instagram and tag @designedbychantal – I’ll be cheering you on every step of the way. And if you’re feeling stuck or need a little extra guidance, why not book a branding consultation with me? Together, we can make your brand shine brighter than ever!Now go forth and conquer that camera, you absolute queen!